An Open Letter To Those Bitching About Instagram Ads

instagram-icon-large-320x320As I’ve been reading about the announcement that Instagram will start showing ads to support it’s platform one common thread keeps appearing. People complaining about it. Saying that they have succumbed to the devil, that they will now stop using Instagram forever, and that they are angry that the site dare try to monetize.

Well Mr. & Mrs. angry pants how they hell do you think it’s going to stay in business? You don’t pay for the app, yet to keep it running requires a large amount of people and resources. So in-lieu of charging you a monthly fee how do you expect them to stay in business?

Do you think the engineers who make updates and keep the system running work for free?

Do you think the community managers who create a fun experience and curate the amazing content Instagrammers are creating work for free?

Do you think the hosting companies who supply the bandwidth for the Instagram servers are just giving it to them for free?

Without money Instagram disappears. Without money everything you love about the service goes away.

If you have a realistic alternative I would love to hear it, but otherwise just accept the inevitable and hope they do great things with their advertising. Personally I don’t mind it at all and I’m just hoping they keep their word and don’t allow brands to just upload their print ad, push it out, and call it a day. I hope that they force brands to get creative and do interesting things that will keep you from even noticing that they’re advertising to you.

After all, millions of us are interacting with branded content on it anyways so what’s the big deal if Instagram asks brands to pay for it now?

Horizon Media Partners With BuzzFeed and Its Social Storytelling Program

This might not be the most exciting announcement for everyone but since it’s a major announcement involving my department at Horizon Media (I’m a Social Media Strategy Supervisor there) I wanted to share it.
Basically the announcement is that we are the first media agency to join BuzzFeed’s social storytelling program. The Horizon Media Social Media […]

This Blog Is No More… For Now

I’ll keep this short and sweet. I won’t be blogging here much, if at all, any more. The existing posts will stay here, but all content moving forward will be found at the Social Media Launchpad.

Truth Hype and Value

To read the full post please visit Social Media Launchpad: Look Past The Hype For Truth, Value, And Reliable Information
 
 

What Is An API (Application Programing Interface)?

 
To read the full article visit Social Media Launchpad -> What Is An API (Application Programing Interface)?

Last chance to enter the Book A Day Giveaway

 
Today is your last chance to enter the Book A Day Giveaway on Social Media Launchpad. The last drawing will be at midnight tonight PST!

Look outside your industry for inspiration

 
To read the full article visit Social Media Launchpad: Looking outside your industry for inspiration.

Building A Content Calendar In 4 Quick Steps

 
To read the full article visit SML: HOW TO Build A Content Calendar In 4 Quick Steps

Consumers seem to like articles over ads

Read the full article here: 70% of consumers state they would rather learn about a company through articles than advertisements.

Social Media vs Online Media

If you’re not actively participating it’s not social media, it’s just online media.

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Very nice -> RT @jaybaer: “@heidicohen: 20 Experts Select Key Content Marketing Metrics http://t.co/x7R8ovxI6w #content #cmworld"6 hours ago