10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters Search and Social Weekly

Excel Statistics for SEO and Data Analysis

Statistics is all about collecting, analyzing and interpreting data. It comes very handy when decision making faces uncertainty. By using statistics, we can overcome these situations and generate actionable analysis…

How to Do SEO in 2013

The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. A solid content strategy creates a framework for the business and those involved in the content production process. It helps to align business units with a core statement results in consistent content and sets the scene for governance and workflow. It will also help to plan everything from gaining an audience to defining distribution channels…

Skewering Instagram

My Facebook feed (a free service I use from time to time, which you may be aware allows me to maintain social contact with my friends – with, of course, a backdrop of adverts that I can choose not to click on…) has been awash with rampant anger regarding Instagram’s now aborted plan to sell your family album. You know, the ‘family album’ of some people you met in Thailand that you have so carefully protected from intrusive eyes by placing on a public social network in full view of the world…

O Come All Ye Faithful: Attract, Engage & Convert Fans to Brand Advocates

Wouldn’t it be awesome to have your own army of word-of-mouth marketers, standing by for deployment at your beck and call? Social media has taken these brand advocates of days gone by, given them each a megaphone and shot them full of espresso and steroids. Your most loyal fans are now exponentially louder, more influential, and able to spread the word about your brand just as quickly as they can thumb-type a status update or tweet…

Give Me 5 Minutes a Day and I’ll Make You a Better Facebook Page Owner

What’s the number 1 thing Facebook Page owners struggle with? Time management. You’re busy running your business, keeping up with your kids, etc. Sometimes the last thing you have time for is your Facebook page. There are tons of books and resources out there you could read…

Social Media ROI: 14 Formulas to Measure Social Media Benefits

Measuring social media ROI can be a daunting task, but not impossible. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

Did Twitter just introduce their own version of EdgeRank?

Twitter announced it will soon introduce two new meta-data fields for their API: language and filter level. “Language” will identify the language the tweets are written in and “filter level” will segment tweets into four filterable categories: (none, low, medium, and high). In plain English, your tweets can now be segregated by language, and by an unknown hierarchical algorithm.

30 Terrible Pieces of Social Media Advice You Should Ignore

There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all. Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should — and shouldn’t — believe?

The Demographics of Social Media Users — 2012

A late 2012 survey by the Pew Research Center’s Internet & American Life Project shows that young adults are more likely than others to use major social media. At the same time, other groups are interested in different sites and services.

Social Media Strategy in Times of Tragedy

Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. They want people to “Like” them on Facebook or follow them on Twitter. Brands want to socialize, share a laugh, hangout, join a Group and even have a conversation. The strategy of becoming a more social company is clearly working; 87% of people report Liking or friending a brand on Facebook.

Thanks for reading and have a great weekend,
Josh S Peters





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Very nice -> RT @jaybaer: “@heidicohen: 20 Experts Select Key Content Marketing Metrics http://t.co/x7R8ovxI6w #content #cmworld"6 hours ago