Before I go over 7 Things to think about when launching a Newsletter I want to bring something up. For a couple weeks now the newsletter sign-up box has been active on the right side. I haven’t said anything about it, pushed it, or brought it up, yet I get several people a week who sign up for it. Thank you.
This next year is going to be bringing some changes and I’m working on focusing my efforts and building something, and part of that something is the Social Media Launchpad newsletter.
The SML newsletter will make it’s debut in January. It will contain information, links, announcements, and thoughts I don’t put here or on the SML (to be launched later) site. It’s going to be something that will tie together thoughts and use to help us connect on another level.
When deciding to do this I had to sit down and look at how everything currently connects first.
This is something I haven’t done in a while and needed to be done.
7 Things to think about when launching a Newsletter
Target Audience – Well you, the reader of this blog are who I’m targeting and from my Google Analytics I can see that you’re a very diverse crowd.
Voice – I want to keep a similar voice to what I have here on this blog, but I think it needs to be tightened up a bit. I’d like you to share the newsletter and encourage others to sign up and read it. So I need to make it a bit more accessible.
Social Integration – I’m looking at ways to enable sharing and other social integration and interaction through the newsletter.
Flexibility – How flexible are you and your audience to experimentation? The SML newsletter will also be a source of experimentation for the both of us. If I have any huge successes or failures I’ll be sure to share them to help you either succeed or avoid failure.
Content – Knowing your audience will help you with knowing what content you need to create. For the SML it’s going to be all based on social media and it’s use, application, and integration.
Frequency – How often is the newsletter going out and will that bother your readers. I promise you that the newsletter will not go out any more than 2x a month, most likely it will be 1x a month for the first year. If I ever decide on upping or lowering the frequency I’ll use the newsletter & blog both to communicate that fact.
Off platform assets – In this case the platform is email, and the off platform assets are blogs, twitter, etc. I’ll be working to figure out the best integration between them all and I hope you give me feedback of what you think.
Now of course there is more that you will want to consider if doing this for a business vs yourself, but when it comes to the basics of launching a newsletter now that should cover it.
What do you think? If you have any more tips, please put them in the comments below, and don’t forget to sign-up for the Social Media Launchpad Newsletter!
Thanks for reading,
Josh “Shua” Peters
Image by Alex Barth