Breakdown of Facebook's new promotions and contest guidelines

So that’s the breakdown of the rules as they sit right now. If you’re considering a Facebook promotion don’t use this as your ultimate guide. If you’re considering PLEASE READ THE GUIDELINES.

On the guideline page Facebook gives a few quick examples of what you can and can’t do. They help clarify some of the sections so I’ve copied and pasted them here for your convenience:

You cannot: Condition entry in the promotion upon a user providing content on Facebook, such as making a post on a profile or Page, status comment or photo upload.

You can: Use a third party application to condition entry to the promotion upon a user providing content. For example, you may administer a photo contest whereby a user uploads a photo through a third-party application to enter the contest.

You cannot: Administer a promotion that users automatically enter by becoming a fan of your Page.

You can: Only allow fans of your Page to access the tab that contains the third-party application for the promotion.

You cannot: Notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.

You can: Collect an address or email through the third-party application for the promotion in order to contact the winner by email or standard mail.

You cannot: Instruct people (in the rules or elsewhere) to sign up for a Facebook account before they enter the promotion.

You can: Instruct users to visit the third-party application to enter the promotion (as described in Section 3.4(i)). Since users must have a Facebook account in order to access an application on the Facebook Platform, if you give this instruction, they will be prompted to sign up for a Facebook account if they do not already have one.

What do you think? Good changes, bad changes? Good limitations or did they make it too difficult? I’d love to hear your thoughts in the comments section below.

Thanks for reading,

Josh “Shua” Peters

*promo refers to any sweepstakes, contest, competition, or promotion

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  • Ladipo

    Thank you for this :)

  • Ladipo

    Thank you for this :)

  • business gift

    They are a lot of people or even companies violating this rules and guidelines but Facebook authorities aren't doing anything at the moment. But it will be a huge problem if they really implement things with the right law that backs up the guidelines. So far they are just deleting the post and removing accounts.