If you know anything about both MMA and internet marketing then you can probably see where I’m going with this already. If not, well then you’re in for a treat.
Since you’re reading my blog I can assume that you have a t least a passing familiarity with the varied aspects of internet marketing, but I can’t assume that about MMA, so here’s a real quick rundown on MMA.
MMA stands for Mixed Martial Arts. It’s a combat sport (like boxing, jiu jiutsu, wrestling, etc) that takes the best aspects of various types of martial arts and mixes them together (hence the name). All the best MMA fighters use elements of Muay Thai, wrestling, boxing, jiu jiutsu, kick boxing, judo, and any other martial arts they or their trainer know.
This mixture of fighting techniques makes them a formidable opposition on the ground or standing up and able to defend or attack from any position. Good MMA fighters train their bodies to the extreme and are able to dominate any opposition in the ring.
It’s no different than any other type of combat competition. There are rules for the safety of the fighters (there have been zero MMA related deaths because of these strict rules compared to many each year in boxing and football), and their goal is to incapacitate the other fighter to show the dominance of their skill.
It’s a lot more than two people in a ring beating the snot out of each other. That’s a “tough man” competition. In MMA there is real skill, thought, and dedication involved.
Now, how is that like internet marketing?
Well lets look at the current landscape of internet marketing and see how we can draw the comparison.
Current REAL internet marketers (not the fake I’ll sell you my IM system if you sell me yours spam seen everywhere) have to possess a range of skills. SEO, SEM (PPC), social media, email, media buys, content marketing, networking, etc. Not to mention the knowledge of current and emerging technology.
The well rounded internet marketer knows how to utilize each and how they all play together. They know what role SEO plays in social media, email, PPC, online press releases, and content marketing. They know how email can bolster your social media efforts and vice versa.
Mixing the disciplines together under the unified banner of Internet Marketing.
A good internet marketer will be on top of the companies SEO and know how it plays into social media, content creation, and PPC.
An MMA expert will know how to stop a take down by being a take down expert and know how to follow it up with an uppercut that wins the fight.
Skilled internet marketers will know how optimized landing pages help conversion for PPC and media buys. How they work with email, content marketing, are the perfect internal links for blog posts, and great for sending out via social outposts.
MMA champs can move the fight from a standing game to a ground game with no trouble. Setup their opponent by letting them attempt a submission just to pull one off of their own that the other guy never saw coming.
I’ve been saying for a while now that integration is the key to social media success, but that’s not where it stops. Integrating all of your internet marketing (and offline marketing) efforts is going to be the key to future success.
Tomorrows best internet marketers will be less like one-dimensional boxing pro’s and more like multi-dimensional MMA champs.
Questions, comments, thoughts, or musings? Put them in the comments below.
Thanks for reading,
Josh “Shua” Peters