Category Archives: Guest Post

Guest posts done by others or done by me

10 Marketing & Promotion Tips to Help You Get More Traffic

10 Marketing & Promotion Tips to Help You Get More Traffic

About this Author: when Mary isn’t busy reviewing promotional fulfillment in and around the Chicagoland area, she is covering a wide range of marketing topics to keep her readers happy and informed! Outside of work, she is an avid reader and enjoys spending time on the lakefront!

 1. Open a PPC Campaign 

This is a basic step that pretty much every internet marketer knows about. Nonetheless, if done right, it can be effective, powerful and highly profitable as a marketing tool. If done wrong, PPC advertising can cost you a fortune and eat up not only your entire advertising budget but also your general business funds.

However, you can choose just how much you spend per month and if it’s within your long term means, you can eventually fine tune your PPC ads until they work well for your online business.

Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com

You can also try Yahoo Ads as one alternative: http://advertising.yahoo.com/ 

2. Create a Social Media Presence 

Social media is one of the new faces of the internet, and the major social networks combined easily encompass more than one billon internet users. This is an immense potential target market that you can now access through an entirely new side of the internet; if you learn how to adapt to its rules.

Set up social media accounts on major networks like www.twitter.com and www.Facebook.com as soon as you can. These are the two biggest social media sites and with them you’ll almost certainly have more opportunity for organic fan base building than you can handle.

However, if you’d like to aim at smaller, more niche oriented social networks, here’s a partial list to start playing with: http://mashable.com/2012/06/13/niche-social-networks-2/ 

3. Try out the Classifieds 

It’s easy to get so caught up in social media brand awareness, PPC conversion and other trendy marketing tactics that we simply forget about other more old fashioned, simpler but also potentially effective advertising avenues that are all around us. One of these exists in the form of online classifieds sites and it should be taken advantage of too. In many cases it’s completely free to use and the competition for attention can be much lower.

For a purely online and very simple user interface, try www.craigslist.org; it’s free, easy to set up multiple accounts and easy to use. A slightly more costly option can consist of major newspapers, which will print your ads both online and in their print classifieds pages, a still powerful promotion market. Any major paper will do, but you should first try experimenting with newspapers in your own region. 

4. Never Forget on the 80/20 Rule 

Otherwise known as Pareto’s law. The ratio may vary but the essential point is that a minority of all your promotion will bring forth a majority of your results. Thus, while you need to experiment broadly in order to find out just what gives you the best marketing results, once you discover what it is, cultivate it and focus your best energy on that platform. Don’t waste money and effort on campaigns that provide little return.

A good way to track results is through online metrics services. Some great ones are: https://www.kissmetrics.com and Google Analytics. 

5. Network in your Niche 

Networking, that tried and true old style tactic of getting to know people and getting yourself known. It can create all sorts of business opportunities and it works especially well if you know how to create unexpected value for others that might need it and not know how you can help.

Network in person, network at every chance you get and network digitally through social networks like www.linkedin.com or even Facebook! 

6. Start a Niche Business Blog 

In the wake of Google Penguin and Google Panda, Google search algorithm changes that dramatically raised the value of richly valuable online information, there is no better time than now to start a serious flood of content on your business website. Start a blog, attach it to your business site and start writing regularly about topics related to your niche.

Write well, be informative and create unique value. In due time, your search profile will rise and more people will find your sales page after they’ve encountered your interesting content. Starting a blog is easier than ever, and if you create your site with a CMS like www.WordPress.org, you can have one set up on your site in less than 10 minutes. 

7. Participate in Online Communities 

Find the online blogs, forums, sites and social pages in your niche and start participating in them deeply. I don’t mean selling to them and spamming other web users. No. Instead, engage with the people that are talking in these places and make yourself helpful through conversation, ideas and recommendations. Eventually, you can use these as a springboard to sales if you take things easy on the salesmanship.

This is sort of like networking but more hands on in terms of niche information. 

8. Define your Brand Clearly 

By this I mean that you need to be sure you know what your business is all about in such a way that you can summarize it in less than 30 seconds; the so-called “elevator pitch. This will help you know the direction you need to target your marketing in and it will give you a wonderful quick reply for any time someone gives you a chance to tell them about your business. This last detail can be very helpful at building future leads. 

9. Create an Email Subscriber List 

Email marketing can be time consuming, but if you already have a website and blog set up for your online business, you’ve at least got the biggest tools in place. Also, this marketing strategy has the highest conversion rates of any other system out there –sometimes as high as 30% of clicks and subscriber leads.

Read up on the steps involved in setting up an email marketing campaign and start building your sales funnel. The process will be a bit slow but its long term results can lead to a very stable base of repeat customers and fans. Here’s one practical guide: http://www.filemaker.com/downloads/pdf/whitepaper_email_mktg.pdf.

There are many others out there that contain even more fine-tuned details and tips. 

10. Leap into Video Marketing! 

Last on the list but not in any way unimportant, video marketing. Video is a growing part of the online landscape and sites like www.Youtube.com and Vimeo.com, among others, are home to literally billions of uploaded online videos. Furthermore, not only are these sites being used as search sources for all sorts of content, the videos themselves are also starting to filter out into the greater search landscape of indexes like Google’s.

If you’re already building an SEO campaign and trying to get your site known, posting valuable, well titled video content can boost these efforts dramatically.

Goldman Sachs says Social Media has little effect on what you buy

Recently Goldman Sachs decided to do a poll to achieve who knows what. The question was vague, the demographics not released, and just about all other pertinent info was never given out. Basically this was a terrible poll done with no real objective as far as they have released or that I could see or […]

Twitter 101 is up!

I had the great fortune to talk to my new friend Kayvan Mott this morning on his online radio show Marketing 101. I talked a bit about TwittFaced, and a bunch about Twitter as my topic for today was Twitter 101.
The podcast is now available for both streaming and download, so even if you […]

Join me on Marketing Success 101 Tomorrow

Tomorrow I’ll be the guest on Marketing Success 101 where I’ll be talking about using and maximizing Twitter for your business. This online radio show should last about 30 minutes and starts at 10am PST.
I hope you’ll join us, or forward this post to someone you know who would ebenfit from it.
Thanks,
Josh “Shua” Peters

New Mix Marketing is LIVE

The New Mix Marketing blog is live and going. The first article Get MAD-R About Your Social Media Marketing is up. Every monday I’ll be posting on Shuaism the link to my NMM article.
I’d like to thank all my loyal Shuaism readers and I hope you’ll all join me and many other bright and talented […]

The New Mix Marketing Blog Launches Monday

Next Monday some fellow marketers and I will be launching a brand new blog. The New Mix Marketing blog will be a culmination of efforts from such amazing people as Rick Galan, Scott Duehlmeier, Darin “Doc” Berntson, Nick Johnson, and myself. The blog will be covering  will be coming along as soon as we find […]

5 Ways to Market Your Online Video Successfully

If you’ve got a great online video but aren’t sure how to showcase it, you’ve come to the right place. With videos everywhere on the Internet, they’re truly the most cost-effective way to market your business. But they can also easily get lost in the shuffle. Here are some tips to attract attention and draw […]

Is Social Media Changing the Political Climate As We Know It?

If you ever played the game, Command & Conquer: Red Alert, you know that Albert Einstein invented a machine to change the weather. It was a Weather Machine (or something to that effect) capable of destroying your enemy’s units and buildings. It wasn’t the best weapon you could get, but if you had it you […]

Where Do Forums Fit Into Social Media Marketing?

When managing a company’s online presence, it’s very easy to fall into the trap of becoming fixated on only one aspect of social media. However, if you’re in charge of managing social media for a business, it’s important to give consideration to all facets and that includes forums.
As someone that previously worked at an internet […]

Guest Post – Twitter: It's Not Just About The Numbers

What many often misunderstand about Twitter is that the social networking aspect of it is not simply about numbers and seeing how many follows you can get. This is important to keep in mind, especially if you use Twitter to market yourself, your brand, or your company. Yes, as with ‘real life’ business, foot traffic numbers do help […]

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