When was the last time you read or looked at something and said “Gee, that’s really average. I think I’ll share it.”.
Or how about the last time you saw a product and thought “This is so generic I must have it.”. Unless you’re a hipster, this probably hasn’t happened recently if ever in your life. [...]
Category Archives: Internet Marketing
Generic Experiences Produce Generic Responses
4 concepts to optimize and simplify your online presence
How does your online presence and content make you feel? Happy, content and a little giddy or scared, confused, and a little upset? If it’s the first one then give yourself a break and enjoy a little entertainment. If it’s the second one, then read on and lets do something about it.
Before starting with a [...]
The New Mix Marketing Blog Launches Monday
Next Monday some fellow marketers and I will be launching a brand new blog. The New Mix Marketing blog will be a culmination of efforts from such amazing people as Rick Galan, Scott Duehlmeier, Darin “Doc” Berntson, Nick Johnson, and myself. The blog will be covering will be coming along as soon as we find [...]
DSS RM IMC BSC & SMM. The abbreviations that changed marketing forever.
Ever notice how a small idea can take off and change the face of an industry forever? In the last 10 years 5 powerful ideas have come to life and changed the face of marketing more than the previous 50 years combined. These ideas are Decission Support Systems (DSS), Relationship Marketing (RM), Integrated Marketing Communications [...]
Testing, Testing, never stop testing
Are you familiar with the screen shot above? If you recognize it then you already know the significance of this post and you can go ahead and watch something on YouTube instead. For the rest of you, take a look at the screen shot above and pay attention to the active vs the paused.
This is [...]
How an internet marketer is like a MMA fighter
If you know anything about both MMA and internet marketing then you can probably see where I’m going with this already. If not, well then you’re in for a treat.
Since you’re reading my blog I can assume that you have a t least a passing familiarity with the varied aspects of internet marketing, but I [...]
A little bit of PPC Strategy
PPC Strategy or Pay Per Click Strategy can be just as varied and complex as social media strategy, but just like social media strategy there are some basics that apply in most situations.
Just like any other strategy out there, when creating your PPC strategy you need to first set your goals. Do you want to [...]
How can we help the "older generation" catch up
First let me preface this by saying that in no way am I saying “old people” don’t know what the internet is or how to use it. This is not a belittleing or condescending post. This post is being sparked by conversations I’ve had recently with my own father.
Recently my dad bought an online store [...]
SEO Basics and social media applications
SEO stands for Search Engine Optimization, and even though people keep saying it’s dead or dying and it’s all because of social media, but the absolute opposite is true. How do I know this? Easy, do a Google Search. More importantly do a Google Search for yourself.
I ran a google search for my name and [...]
Pay search engines to display your site
There are two ways you can pay a search engine to display your site. One is a touch controversial and the other is a billion dollar industry that was pretty much started by Google. They are paid inclusion and PPC (pay per click).
Paid inclusion
Paid inclusion is anytime you pay the search engine to include you [...]
