Are you familiar with the screen shot above? If you recognize it then you already know the significance of this post and you can go ahead and watch something on YouTube instead. For the rest of you, take a look at the screen shot above and pay attention to the active vs the paused.
This is [...]
Category Archives: PPC SEM
Testing, Testing, never stop testing
How an internet marketer is like a MMA fighter
If you know anything about both MMA and internet marketing then you can probably see where I’m going with this already. If not, well then you’re in for a treat.
Since you’re reading my blog I can assume that you have a t least a passing familiarity with the varied aspects of internet marketing, but I [...]
A little bit of PPC Strategy
PPC Strategy or Pay Per Click Strategy can be just as varied and complex as social media strategy, but just like social media strategy there are some basics that apply in most situations.
Just like any other strategy out there, when creating your PPC strategy you need to first set your goals. Do you want to [...]
Pay search engines to display your site
There are two ways you can pay a search engine to display your site. One is a touch controversial and the other is a billion dollar industry that was pretty much started by Google. They are paid inclusion and PPC (pay per click).
Paid inclusion
Paid inclusion is anytime you pay the search engine to include you [...]
Internet Marketing Basics: Understanding Our Search Engine Overlords
It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. However, now that we have the campaign now under way I’ll be back to a more regular [...]
