Category Archives: PPC SEM

Testing, Testing, never stop testing

Are you familiar with the screen shot above? If you recognize it then you already know the significance of this post and you can go ahead and watch something on YouTube instead. For the rest of you, take a look at the screen shot above and pay attention to the active vs the paused.

This is a screen shot from a recent clients PPC account that, for several months, I worked to optimize. The optimization ended up saving them a boat load of money in wasted time and clicks, but that’s a story for another post. The screen shot we’re looking at right now illustrates the importance of testing.

Initially this account had been setup by an agency that set it up and just let it run with very few tweaks over a 2 year period. The account had never really had a lot of testing done with it. When I got a hold of it the first thing I did is take a look at the ads (above screen shot) and see what had worked, what had failed, and I made some new ones.

The active ones are the ads I created, the paused ones are the ads the previous agency created. Look at the difference in  just the CTR (click through rate) alone. Even within the ads I created there is a difference that is both significant and important.

In a few months those ads will be mined and all their data dropped into a spreadsheet. Then the ads can be broken down and studied to determine what’s working and what’s not. From that testing data new, and hopefully more successful, ads can be spawned from them.

Setting up multiple ads and testing them against each other, A/B split testing for landing pages, A/B testing for emails, interaction styles, etc. are all incredibly important. You should never become 100% satisfied with the performance of your campaigns, strategies, and tactics. You should always be testing.

Thanks for reading,
Josh “Shua” Peters

How an internet marketer is like a MMA fighter

If you know anything about both MMA and internet marketing then you can probably see where I’m going with this already. If not, well then you’re in for a treat.
Since you’re reading my blog I can assume that you have a t least a passing familiarity with the varied aspects of internet marketing, but I […]

A little bit of PPC Strategy

PPC Strategy or Pay Per Click Strategy can be just as varied and complex as social media strategy, but just like social media strategy there are some basics that apply in most situations.
Just like any other strategy out there, when creating your PPC strategy you need to first set your goals. Do you want to […]

Pay search engines to display your site

There are two ways you can pay a search engine to display your site. One is a touch controversial and the other is a billion dollar industry that was pretty much started by Google. They are paid inclusion and PPC (pay per click).
Paid inclusion
Paid inclusion is anytime you pay the search engine to include you […]

Internet Marketing Basics: Understanding Our Search Engine Overlords

It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. However, now that we have the campaign now under way I’ll be back to a more regular […]

rss twitter facebook linkedin google+ delicious email
Very nice -> RT @jaybaer: “@heidicohen: 20 Experts Select Key Content Marketing Metrics http://t.co/x7R8ovxI6w #content #cmworld"6 hours ago