Of all the recent changes to Facebook this one is my favorite. I know it’s a bit of “old news” but the Keep-up-with box makes me happy. To me it’s one of the best things Facebook has given back to brands after taking so much away. Between Edgerank changes and increasingly stringent guidelines for pages it’s great to see them giving something back to the brands to help them grow their presence.
Maybe it’s because they want users to find more pages and content and stay engaged so they can serve up more ads. Maybe it’s to engender some good will with brands who have been feeling a bit slighted with all the changes. I don’t know what their true motivations are, but what I do know is that I hope this is a sign of more good (and free) things to come for brands on Facebook.
What do you think about this feature?
Thanks for reading,
Josh S Peters