Category Archives: Social Media

Experimenting with Buffer

Have you checked out Buffer yet? It’s great. Schedule posts for Facebook, Twitter, and LinkedIn, get analytics on your posts to see when the most effective times to post are, and even get link tracking to see what content is most popular with your fans / followers. This is one of the more useful, and cheap […]

Keep Up With Facebook

Of all the recent changes to Facebook this one is my favorite. I know it’s a bit of “old news” but the Keep-up-with box makes me happy. To me it’s one of the best things Facebook has given back to brands after taking so much away. Between Edgerank changes and increasingly stringent guidelines for pages it’s great […]

The Convergence of Search and Social Part 7 – A Strategy Framework

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. The key is to always start with the goals, then the […]

The Convergence of Search and Social Part 5 – Paid Media’s Place

So far in the convergence of search and social we have talked about Social Media / SMO, Search / SEO and ZMOT. We start off this week by turning our eye towards paid media, which as a very valuable position as it straddles all of the aspects already discussed. But before we dive into how paid is connecting […]

The Convergence of Search and Social Part 4 – ZMOT

Some consider ZMOT the full convergence of search and social, but I feel like it’s just part of it. It defines the new set of actions that are taking place when consumers buy a product. ZMOT is where people search the web for that accessible, quality content you and others have created and then use […]

The Convergence of Search and Social Part 3 – SEO

Search Engine Optimization (SEO) has been around as long as search engines. Over the years it has changed dramatically and now we have social media activity influencing search results in all of the major search engines. While SEO is still definitely about creating the least imperfect site it’s become more and more about the type and […]

The Convergence of Search and Social Part 2 – Social Media

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for […]

The Convergence of Search and Social – Part 1

Simply stated the convergence of search and social is where search, social, and consumer behavior collide. Its the intersection of SEO, social media (SMO), and ZMOT with the last one often getting left out of the equation, but something that really needs to be paid attention to. Where do your customer go and what are […]

New Facebook Post Targeting Not Matching Facebook Insights. Algo oversight or FB Fail?

Earlier today I discovered that Facebook’s Targeted Posts numbers don’t match Facebook Insights numbers. They are actually quite a bit different when you look at the two of them side by side.

 
For a full breakdown of the disparity between the targeted post #’s and the insights numbers check out my post from earlier today on […]

Twitter Analytics… we’re waiting

I wrote a post for WebProNews, Dear Twitter Analytics… You’re Late,  that was 1/2 rant and 1/2 informational. The rant is about how long it’s been that Twitter has promised us analytics, but never delivered. It’s truly a gross tale of broken promises and underachievement. The informational 1/2 is a list of sites / methods that […]

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