Category Archives: Strategy

Horizon Media Partners With BuzzFeed and Its Social Storytelling Program

Horizon Media BuzzFeed Announcement

This might not be the most exciting announcement for everyone but since it’s a major announcement involving my department at Horizon Media (I’m a Social Media Strategy Supervisor there) I wanted to share it.

Basically the announcement is that we are the first media agency to join BuzzFeed’s social storytelling program. The Horizon Media Social Media Strategy department has been working with BuzzFeed for a while already.Maybe this is a presumptuous, but I would like to think that some of the stellar campaigns I’ve created with them, on behalf of my clients, has played at least some small role in helping make this happen. All I’m saying is that this all came together after I joined the company (coincidence?).

All jokes aside, this is a big announcement and one I’m quite proud of and excited about. If you have a second check it out.

Horizon Partners With BuzzFeed to Focus on Native Advertising Through Its Social Storytelling Program

 

How an internet marketer is like a MMA fighter

If you know anything about both MMA and internet marketing then you can probably see where I’m going with this already. If not, well then you’re in for a treat.
Since you’re reading my blog I can assume that you have a t least a passing familiarity with the varied aspects of internet marketing, but I [...]

Social Media GLAM presentation

The Social Media Club of  Utah Valley is having me speak at their event this Thursday. I’ll be speaking about a little something I call social media GLAM.
Goals
Listening
Actions
Measurement
Which is also going to be the theme for my blog this month (well April). I will be covering one topic each week and what a great way [...]

How can multiple people use one Twitter account?

Well in a word Cotweet. In multiple words it would be that there are several services available like Cotweet, TweetFunnel, Hootsuite, and Splitweet which can help you achieve the goal of multiple users, one account.
So that takes care of technology, but that’s always the easy part. The hard part is figuring out exactly how, who, [...]

Office Max Penny Pranks are comedy (and social media) gold

Have you seen any of Office Max’s new Penny Pranks videos? If you haven’t you really should go and take a look, they’re fun, funny, and well worth the few minutes it takes to watch each one.
If you’ve seen these on tv you might have noticed that instead of sending you to Office Max’s website [...]

Guerrilla Social Media Marketing: Features and Benefits List

Guerrilla Social Media Marketing Features and Benefits lists, from Social Media Consultant Josh “Shua” Peters in Salt Lake City Utah.Show me the rest!

Want a powerful tech support team? Just add social media!

Social Media Consultant Josh “Shua” Peters from Salt Lake City Utah writes about using social media with tech support to promote your company.Show me the rest!

Social media for small businesses – Pizzaria

Social Media Consultant Josh “Shua” Peters from Salt Lake City Utah writes about social media for a small business Pizzaria edition. Come join the conversation.Show me the rest!

Let's all do the social media evolution

Social Media Consultant Josh “Shua” Peters from Salt Lake City, Utah and the concept evolution required by social mediaShow me the rest!

Social Media is a Long Haul Commitment

Social Media Consultant Josh “Shua” Peters from Salt Lake City, Utah shares his thoughts on social media being a long haul commitment.Show me the rest!

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