Experimenting with Buffer


Have you checked out Buffer yet? It’s great. Schedule posts for Facebook, Twitter, and LinkedIn, get analytics on your posts to see when the most effective times to post are, and even get link tracking to see what content is most popular with your fans / followers. This is one of the more useful, and cheap apps ($10 for the Awesome Plan) to come out recently. The only thing that needs to be added is Google+ support. Which I have on good authority they are working on.

If you follow me on Twitter, LinkedIn, or Facebook you’ve probably noticed fluctuating barrages of links and info and believe it or not there is a method to my madness. I’m looking for the best time and type of content to post based on the reactions of my followers. By reactions I mean clicks, shares, RTs, Likes, Favorites, comments, etc.

Right now I’m posting basically all of the same stuff to all of my social profiles and if I were a business, which I’m not… I’m a person, I would be breaking many of the cardinal rules of social media community management. Some might argue that crafting a personal brand is a lot like being a business and to the extent of me wanting to be a good resource of useful information to my friends and peers I agree with that. Which is why I’m doing what all good community managers and businesses should do and finding my optimal content cadence, flow, and style to keep from annoying my friends (i.e. fans/followers) with useless and / or too much stuff.

If you’re a community manager and you haven’t tried out Buffer yet to help determine the best combination and whet and when for your content I can’t recommend enough that you give it a shot. Especially if content curation is part of your content strategy. If you’re an individual then it’s a great tool because it can help you easily find out what content you’re sharing people are enjoying and what kind to stop polluting your streams with.


Thanks for reading,
Josh S Peters

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Very nice -> RT @jaybaer: “@heidicohen: 20 Experts Select Key Content Marketing Metrics http://t.co/x7R8ovxI6w #content #cmworld"6 hours ago