Benefits lists are a great way to show off what you offer. It gets even better when you have your customers get involved and start creating your list for you. Then you add a dash of social media and it really takes flight because not only are your customers seeing your benefits list but your customers friends are seeing it too! This creates a system of passive recommendation and builds out your benefits list that can then be used in other marketing areas. Not to mention that as people contribute you can figure out what else they are into and determine other companies to create cross promotional campaigns with!
Thank you Jacob for hosting the first Guerrilla Social Media Marketing post! If you’re still reading at this point stop reading and start clicking! Guerrilla Social Media Marketing: Features and Benefits List
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Business Week Topics Social Media Marketing