On the New Mix Marketing blog I introduced a very wordy concept based on the book Good To Great (aff link) that takes the two core concepts from the book and applies them to your social media program.
The Hedgehog concept is basically digging in and finding what you can be the best at and doing it. The Bus concept is that in order for you to be able to do that well you will need to get the right people working with you.
Both concepts are important when it comes to launching a social media program inside of your company. Take a look at The Hedgehogging Social Media Bus and let me know what you think.
Thanks for reading,
Josh S Peters