Holiday Spending and Online Shopping Bigger Than Ever Despite Economy

Despite the state of our economy this holiday season has already been the biggest ever, especially in the online marketplace. Take a quick look at the stats from the embedded report compilation below which covers Thanksgiving day, the ensuing Black Friday, and the following Cyber Monday.

All of the reports are pretty interesting, but some of my favorite holiday shopping stat highlights are:
  • Before the turkey was even cold
    • Online shoppers increased by 29% this year (2011)
    • 15.2% of traffic came from mobile devices and accounted for 11.09% of purchases
  • On Black Friday
    • Online shoppers up by 35%
    • 14.3% of traffic came from mobile devices
  • On Cyber Monday
    • Sales were up 29.3% over Black Friday 2011
    • Online spending up 33%
Wondering if offline spending went down to compensate for the increased online spending? It didn’t. In fact, it set a new record as well. Offline spending was up 6.6% from last year to set a record of 11.4 billion which is the largest year over year gain since 2006-2007.
What do you think? Did you participate in the Black Friday madness, if so did you make a haul video and ruin the surprise for your friends and family? Let me know in the comments below.
Thanks for reading,
Josh S Peters

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