Well in a word Cotweet. In multiple words it would be that there are several services available like Cotweet, TweetFunnel, Hootsuite, and Splitweet which can help you achieve the goal of multiple users, one account.
So that takes care of technology, but that’s always the easy part. The hard part is figuring out exactly how, who, when, and why.
The first thing you need to figure out is who is tweeting and why. If you have 2, 3, or more people who are going to be using the account it helps to look at why.
Are they tweeting because they absolutely need to? Is it going to enhance their job or make the task easier to manage? Are they tweeting just because they want to, but really have to business doing it?
Figure this out ahead of time to eliminate any potential problems with this down the road. It also helps to know who and why so that you can create a unified voice. You may have 3 people using the account, but you want it to feel like only one.
I’m not saying cover it up that there are multiples, in fact do the opposite and let people know multiple people use it (like Toyota does), but try to keep the voice of the account unified.
When it gets down to the how and when I see there being 2 basic ways to break this problem down.
Break it up by time slots – Figure out a schedule where everyone involved gets their turn. Maybe switch off days, or partial days. Look at the schedules of those involved and see what makes sense.
Break it up by duties – Instead of stating “you are in charge of it on Mon & Wed, you have Tues & wed, etc” figure out tasks those involved are best suited for. For instance have one person finding relevant content to tweet & schedule it, have one monitoring the brand mentions and handling those, have another handling @,dm, & general chatter.
When looking at it you need to find the method that makes the most sense for you, makes the best use of your resources, and helps accomplish your goals.
Any tips, ideas, suggestions, or stories that have worked for you?
Thanks for reading,
Josh “Shua” Peters