Internet Marketing Basics: Understanding Our Search Engine Overlords

It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. However, now that we have the campaign now under way I’ll be back to a more regular posting schedule. So without further adieu, here’s some new stuff.

Search engines are one of the internet marketers best friends, yet they are sometimes ignored (crazy I know) or more often misunderstood. So here’s what I’d like to do, give you a quick rundown of search engine basics.

Search engine stats

A little while ago comScore released some very interesting search engine stats that really put the whole shebang into perspective.

Defining Search Marketing
Total world wide searches per month: 61 Billion

  • Google = 37 B
  • Yahoo = 8.5 B
  • Baidu = 3.2 B (China)
  • Microsoft = 2.1 B
  • KHN = 2 B
  • eBay = 1.3 B
  • AOL = 1.2 B
  • Ask = 743 M

Those numbers are just staggering and search trends keep growing. At this rate Google really will take over the world within a couple years. The big question is though how will you appease your Google overlords? Relevant content is the only thing that seems to make them happy and that all starts with your keywords. Keyword research is something that I have always had a bit of trouble with but thankfully there are a few tools to help us out.

Now we’re armed with keywords. We know how crazy powerful search is, so now what? Well to better understand our Google overlords we need to ask…

How do Search Engines Work?
Search engines are powered by spiders. It’s true, search engine spiders crawl the internet hopping from link to link like a hobo hopping freight cars. They get their info from the dynamic process of crawling and building a data base (or search engine index) of the information they find. There are 2 things to keep in mind when dealing with Spiders.

  • Spiders can see code we don’t see like Meta Tags.
  • Spiders pay attention to bolded, header, and linked text and weighs it against the site and destinations for relevancy.

Then, based on things like number of active pages on the internet,  relevancy of website to the search query, page rank, etc you will get your SERP (Search Engine Results Page) ranking. I’m happy to say that I currently dominate the all 10 Google results for Josh “Shua” Peters. It’s unique enough that it wasn’t very hard, but it gives me a good way to stand out from the crowd.

One thing to be weary of is people selling snake oil in the form of quick ranking schemes or people who say they know the Google algorithm for ranking. I’m going to make it simple for you. They don’t. The Google algorithm contains over 100 variable and changes 8-12 times a month so no one but the inner circle of Google knows that information. The best thing for you to do is be relevant, be consistent, create good content, and work on getting some of those juicy inbound links.

Next we’re going to hit up the paid stuff and the submission stuff so stay tune for more on that.

Thank you for reading,
Josh “Shua” Peters


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  • prototype test

    Great info, this blog is very helpful to those business owners. Well in Defining Search Marketing google is the best tool they used.

  • Josh Peters

    Thank you, I try to give out very accessible and useful information.

  • Miami Marketing

    Thanks a lot for the information, also those keyword tools will be useful.. I haven't tried them all yet, because I'm usually using google keyword tool and also wordtracker, I'll try to experiment on others as well, talking about search engines, google really is the dominant over them all, no wonder a lot of people are optimizing for google..

    • Josh Peters

      You're welcome, glad you liked it and if you find one you like a lot let me know. I”d love to hear what your favorite is.

  • Baidu

    Great, you haven't talked about yandex though, i would like to know more

  • golfman_story

    Great post, really help me alot. Thanks.

  • Bolle Ski Goggles

    Very informative post, especially the tools are really helpful in keyword research. Thanks Alot

  • Telecommunications

    Sorry but I  don't really agree with you………..

    • Josh Peters

      If you would like to explain why you don't agree I'd love to hear your view point.

  • search engine optimisation

    I am little curious to know more about it…………

  • search engine optimisation

    Oh! I have this great stuff to share with you…

  • Josh Peters

    @Baidu I'm not familiar with Yandex, but I'll look into it.

    @Bolle you're welcome, I'm glad you liked the tools.

    @Optimisation I have a second part coming up in a day or so.

  • Bolle Sunglasses

    Wow, these results show that Google has left other search engines back with a great margin.

  • Ski Goggles

    thanks what a useful information

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