Every company has to deal with people who all they seem to do is complain. If you are a company who is using social media as a communication device (and if you aren’t what’s you’re excuse?), you have probably come across someone who is louder than everyone else and that can be a problem. Jeremiah Owyang has talked about using the bozo feature to silence that person, but it’s only available on certain platforms. So what if it’s on a more mainstream social network, and how do you decide if they are a bozo or if it’s just an uncharacteristically loud outburst from that person?
Thankfully, now, there’s a tool that has the potential to help you find out more about that person. Today Mashable has an article about a tool called DramaLevel that can help you find out more about that person and if they are just someone who likes to cause a stir everywhere they go. This won’t work in all situations and may take some time for it be truly useful but there is some good potential here, especially if you use MySpace, FaceBook, Imvu, and other types of social networks in your marketing, pr, or branding efforts.