Social media requires a shift in perception. It’s not a channel to shout through, it’s not push marketing, and it’s not just a promotion outpost. It’s also not a revolution. Social media is an evolution, and I truly believe that.
The world of communications, marketing, advertising, pr, customer service, tech support, and every other public facet of business is changing.
Is it all social media’s fault that business is changing? No, the economy has something to do with it. Normal evolution of business and it’s tactics is partly to blame, and then there’s us. The customer. We’re also to blame. We want more from companies than a flashy product before we part with our hard earned cash. More communication, more personal interactions, and more ways of interacting with companies.
This is where the shift was born.
With social media comes a shift in perception. The evolution of concepts we’ve held to for years. We are entering the age of Permission marketing and cafe shaped conversations. We the unwashed masses are beginning to expect these kinds of interactions. So why are so many companies getting punk’d by social media?
It’s simple. They don’t want to change. They want to apply old metrics to new media and it just doesn’t compute. Social media requires looking at it all from a slightly different vantage point. A complete evolution of concepts.
Marketing is no longer about shouting, it’s about conversations.
Customer feedback is no longer about anonymous calls from third party vendors, it’s about direct communication with more intimate methods.
I believe one of the reasons businesses are so weary of social media is because it’s “new” and new = scary. I’m here to tell you social media is nothing new. It’s just concept evolution, and my prediction for the new year is that we’re going to see more companies giving it a go, will you be one of them?
Business Week Topic Social Media Marketing