New Facebook Post Targeting Not Matching Facebook Insights. Algo oversight or FB Fail?

Earlier today I discovered that Facebook’s Targeted Posts numbers don’t match Facebook Insights numbers. They are actually quite a bit different when you look at the two of them side by side.

For a full breakdown of the disparity between the targeted post #’s and the insights numbers check out my post from earlier today on the Digitally Approved blog. New Facebook Post Targeting Not Matching Facebook Insights.

Thanks for reading,

Josh S Peters