Klout has been giving away free stuff for a while now, but it seems to have really amped up lately. In just the last couple weeks I’ve revived a free download of an Indie film I haven’t finished (wasn’t very good), a leather bound folder for Franklin and Bash, and a really awesome survival kit promoting Falling Skies.
The [...]
Klout is giving away free stuff
Olivier Blanchard owes me a highlighter, Social Media ROI Review
WARNING! This book drains highlighters faster than a semester of advanced college classes. Which means it’s good so go buy it now! (aff)
If Olivier’s name sound familiar to you that might be due to the guest spot he has in Twittfaced. Before his solo debut he wrote a bonus chapter for Jacob Morgan and I in our [...]
Humor can build a community, but can it build a tribe?
On the New Mix Marketing blog I posed a question I had after reading Seth Godin‘s book Tribes (aff link). In the book he has collected a great set of examples, but there was distinct lack of entertainment industries listed. Is this because you can’t build a tribe around something as intangible as laughter?
Take a look [...]
The Hedgehogging Social Media Bus
On the New Mix Marketing blog I introduced a very wordy concept based on the book Good To Great (aff link) that takes the two core concepts from the book and applies them to your social media program.
The Hedgehog concept is basically digging in and finding what you can be the best at and doing [...]
The Social Reflection Theory
On the New Mix Marketing blog I posted about an idea that I’ve had rattling around in my head for quite a while now. Something that I have been seeing indicators of more and more is how social media plays into more than just the popularity of your business, but it’s future.
There are some interesting correlations [...]
The Building Blocks Of Social Media Campaigns
We all want to be the success story of the year. We all want to be the creators of Will It Blend, Old Spice Guy, etc. but the truth is the chances of it happening are very low. Think about it, there have tens of thousands (if not millions) of people trying to do the [...]
The Button Wars, Coming To A Blog Near You
There is a war on the horizon comprised of battles for your clicks and it will be played out thousands of times a day on blogs across the world. As with all online battles for clicks and notoriety,lately, we have Facebook to blame for starting this.
It started with Facebook’s Like button. A way to quickly share the [...]
Forgive The Ugliness
Welcome to the new home of Shuaism. With the domain will come a slightly new design and a whole lot of new content. To all of my loyal readers thank you for being here over the years, theer are many more to come. If you’re a first timer welcome, we’re glad to have you.
I know [...]
FREE Search and Social webinar with Marketing Sherpa
Tomorrow (Thursday the 28th) I will be doing a FREE webinar with Marketing Sherpa along with Grant Simmons from The Search Agency. We’re going to be covering search, social, and the future of the two together. This is going to be a great webinar and I hope you can attend. If not, it will be [...]
