Search and Social Weekly (1.10)

Josh S Peters Search and Social Weekly

It’s 2 days late, but hey, it’s all for a good reason. 2 of them actually. First is that I started a new gig as the Social Media Strategy Supervisor at Horizon Media’s LA office. The second is that I have a new project brewing that will be launching soon and I’ve been spending a lot of my free time setting everything up, doing the design, etc. It’s called Social Media Lunchpad and should everything go as planned it will go live the week after next.

Last week we saw some great announcements from Pinterest (of which I’ve already taken advantage) as well as some great new things from Google+ and some great content marketing resources.

1.Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions via Kikolani

If you follow my writing, you probably know how much I love Google Reader. As you can imagine, this stopped me in my tracks. That’s right. On July 1st, Google Reader says goodbye. The Learn More takes you to a page that tells you what you can export using their Google Takeout tool, but nothing in the way of alternatives…

2.How to Find the Keywords that Work for Your Content Marketing Goals via CopyBlogger

When you do keyword research, you’re working to discover the actual words your customers use when they search for information about your content topic…

3. Making The Case for Social Business via Sidera Works

Lots and lots (and lots) of people struggle with this. How do you build a sound, sustainable case for social business initiatives in your organization?…

4. Which Content Marketing Tactics Get the Best ROI? via eMarketer

In an environment in which consumers’ attention is increasingly fragmented, the idea of using content to capture interest and engagement is catching on among marketers…

5. Google Plus Announces Redesign One Day Before Facebook’s News Feed Announcement via AllFacebook

What a coincidence: The day before Facebook is set to reveal changes to its news feed, rival social network Google Plus revealed a redesign of its profile pages…

6. Content Marketing Essentials 2013 via Mandloys

Exactly what it sounds like :)

7. Excellent Analytics Tip #22: Calculate Return On Analytics Investment! via Avinash Kaushik

Analysts: Put up or shut up time! This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. Every post is about unleashing the power of digital analytics (the potent combination of data, systems, software and people). But we’ve never stopped to consider this question…

8. Announcing Fresh Web Explorer via SEOMOZ

Have you ever wished you had an easy way to track all of your links, social mentions, and web citations in one place? If so, you’re going to like the latest addition to your SEOmoz PRO account. Today, we are releasing a new beta product to our PRO subscribers: Fresh Web Explorer…

9. Using Video SEO To Steal Clicks, Localize Results and Increase Conversion Rate via ReelSEO

Lead generation is difficult in any vertical, but it gets particularly tricky when it relates to health and medicine, where sites like Wikipedia, WebMD and Mayo Clinic dominate the results. We’ve been working with the search marketing team at BodyLogicMD, a provider of bioidentical hormone therapy, to use video snippets and geo-targeted pages to stand out in the SERPs and ultimately drive leads…

10. Everything you need to know to generate rich snippets via SEOgadget

This guide has been created to provide a quick and easy way of generating different types of rich snippets for your website, using a combination of Micro Data and Schema.org you can generate snippets like…

 

Have a great week, and we’ll see you in a few days.
Josh S Peters

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Very nice -> RT @jaybaer: “@heidicohen: 20 Experts Select Key Content Marketing Metrics http://t.co/x7R8ovxI6w #content #cmworld"6 hours ago