Search and Social Weekly (1.5)

Search and Social

 

This week we have some great articles covering the worlds of search and social and we also have a great ebook download about social business from SpreadFast. I also have implemented slightly new format to the setup as well and I’m now linking out to the Twitter accounts of the author and including the first paragraph of the original post to get you started. If you like it, don’t like it, or even just don’t care let me know in the comments below!

How Visuals Makes A Story Better by Baekdal

We all know RSA Animate Revolution’s wonderful videos… and if not, here is the playlist. But how well does this thing work? Just imagine how much work and effort that goes into it. Wouldn’t it be cheaper just to post the talk directly and then just skip the animation? …and wouldn’t that have the same effect?

The Social Business Textbook (download) by SpreadFast

A great ebook on creating a social business by the awesome folks at SpreadFast.

The 2013 Community Manager Report [INFOGRAPHIC] by Social Fresh

We are in our 3rd year producing the Community Manager Report, an infographic and white paper we create each year based on a survey of community and social media managers. This year was very interesting. With 3 years of data, we are starting to see some trends, all of which look like good news for social media professionals.

The Small Business Guide To Google Analytics by Simply Business

Do you know what’s driving leads/sales to your website? Google Analytics can tell you. The trouble is many small businesses struggle to get Google Analytics set up, let alone use it to pull out meaningful data. This easy to follow guide will take you through the set-up process and help you understand how your website’s performing.

The Most Common Google News Errors and How to Avoid Them by Adam Sherk

Anyone involved with a news or content site can attest to the importance of Google News and news search optimization. And I’d venture to say just as many people have experienced a range of technical and formatting issues that have impeded the indexation and performance of their news content.

How to do a Mobile SEO Audit: Identifying and Maximizing your Website Mobile Potential by State of Search

Thanks to a highly anticipated explosion in 2012 and an expected growing trend, mobile is meant to be one of the top priorities for online businesses this year. Although I’ve already written a guide to get started with mobile SEO and spoke about the main criteria to identify mobile SEO opportunities and specify a strategy, I would like to share the different steps to perform a mobile SEO audit.

Creating Video Sitemaps for each Video Hosting Platform by Distilled

The TL:DR of getting pages indexed with a video rich snippet is “submit a video XML sitemap“. Unfortunately, this advice is not much use for the majority of users, who host their content with external providers or social video platforms and are then forced to work out whether or not their hosting service does this for them, and if not, how they should create and structure a video sitemap for their specific circumstances. To help simplify the whole process, I have created this post as a reference guide for those who have video on their site and want an answer to the ”how do i get video snippets?” question without having to do the additional work.

Thanks for reading and have a great weekend!
Josh S Peters

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