Search and Social Weekly (1.6)

Search and Social

This week we have an in depth look at Facebook Groups, a massive list of content marketing resources, a huge list of Facebook lists, some great newsjacks of the Super Bowl power outage, a framework for search and social, and several more great articles.

How to Drive More YouTube Views With Pinterest

Do you want more people to watch your videos? Have you thought of integrating your YouTube channel with your Pinterest account? When you combine the power of YouTube with Pinterest, you can boost your business and increase your subscribers…

100 Awesome Facebook Lists to Follow (and bypass Edgerank)

Behold the MOTHERLODE LIST OF FACEBOOK LISTS! Everyone likes to gripe about Edgerank (myself included at times). But let’s face it — it’s here to stay. So if we want to see more posts flowing through our News Feed, we need to find other ways to open up the spigot. How do you get a more dynamic & vibrant News Feed full of diverse and ever-changing information? Turns out it’s easier than you think…

3 Ways Sharpie is Engaging Teens With Social Media

Are you wondering how to connect with the younger generation on social media? Could your business benefit from connecting to the 80% of online teens using social media? In this article I explore how Sharpie has successfully garnered 89% market share with the aid of social media…

Everything You Wanted to Know About Facebook Groups

Once upon a time, Facebook users joined groups to self-identify; groups lived in your About section, next to your favorite books, movies and quotes. (Anyone remember “Grab Your Balls… We’re Playin’ Tennis?”) But no more. Now, Pages have replaced traditional groups. And today’s groups revolve more around communication, sharing and interaction…

Improved Content Marketing With Facebook Graph Search

Facebook recently debuted their Graph Search functionality, and I was lucky enough to get it rolled out to me yesterday morning. Upon getting to play with the new search bar, I found myself impressed – it’s clearly a better interface, and while perhaps not a “game changer”, it definitely improves upon the ability to search on Facebook, and it has the potential to be built upon quite nicely…

10 Innovative Social Media Newsjacks of the Super Bowl Power Outage

As the lights went out at last night’s Super Bowl, we were all bombarded with viewer reactions on our personal social networks. Whether the cause was Beyonce’s fierce performance or something else is unclear, but what was clear is that there are plenty of brands out there that were clever enough to instantly play upon the outage, newsjacking it on their social media networks…

How to Make Your Website More Interesting and Linkworthy

As the lines blur between Web Design, CRO, SEO, UX, UI, Content, and other disciplines there’s one thing that’s central to them all. Your website. We all know that on site activities like reducing bounce rates and increasing time on site as well as off site factors like social sharing and links are all important if not crucial to your online success…

The Epic List of Content Strategy Resources

I thought I would assemble my favorite Content Strategy resources into a list that has everything all in one place for folks who, like me, are new to this field. This makes it easier to find for those who are interested, not to mention easier for me to share when I get questions…

You’re Losing Android 4 Search Traffic. Here’s How to Get it Back

n a prior post, we wrote about how Apple’s release of iOS 6 in September led to a decrease in reported search traffic. Within the Safari search bar, the search referrer string is no longer being passed, so a significant portion of iOS 6 search referrals are being bucketed as direct within analytics packages, including Google Analytics and Omniture. At the time of our analysis, our clients collectively saw a 9% decrease in search traffic, and we offered a methodology to properly attribute iOS 6 organic search referrals…

The Convergence of Search and Social Part 7 – A Strategy Framework

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary…

Thanks for reading,
Josh S Peters

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