Search and Social Weekly (1.7)

Search and Social

This last week was a great one for lists and killer content so let’s get right to it. Enjoy!

Are You a Crappy Fan Page Admin?

Most Fan Page owners like to think they run their page better than the rest. Well let me tell you something… After spending most of the past 3 years online, I’ve seen more bad Page Admins than good ones. This got me thinking about what makes a bad (crappy) fan page admin vs. a good one….

Passing an SEO Job Interview in 2013

Are you going to move on from your current SEO position? Take your time to get prepared and get the SEO job of your dreams. Below I have outlined some of the recommendations you can find handy for this pretty complicated process…

How to Create a Total Content System

As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. The use of high quality, education based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals…

23 Top Tips to Make Your Blog Posts More Conversational

Let’s face it; most blog posts that are currently being put out are simply b-o-r-i-n-g. Dull. Unexciting. A big fail when it comes to keeping our attention. The blogger is writing about a worthwhile topic no doubt, but the writing does nothing for the reader. It fails to engage, or draw you in. Even when you are supposed to be paying attention, you really aren’t. You keep on thinking about what else is out there. Your mind is wandering…

Is Agile Marketing the Future of Search in 2013?

Over the last few weeks, the one thing I’m hearing a lot more people starting to talk about is the need to be agile in marketing campaigns. At BlueGlassX, Greg Boser went as far to predict that agile marketing is going to be the new buzzword of 2013. As I said in my last post, it doesn’t matter what you call your online strategy – and buzzword or not, that’s not what’s important – but there’s a lot about agile marketing as a concept that makes perfect sense…

Anatomy of a Blog Post (infographic)

In putting this diagram together I’ve tried to focus on “best” practices.  In addition I have included some further insights to help address “why” in specific instances. How you ultimately construct your blog will be based on specific needs and goals of your site, but hopefully this diagram will go a long way in helping you get there…

Warning: these 58 Social Media Tips could Explode your Content Marketing

You’ve heard it a million times, right? — “Content is King”. Makes sense. But how exactly do you create “kingly” content? And how do you use Social Media to spread the word about your “kingly” content? The tips below will help…

How To Easily Repurpose Your Content for Social Channels

Your organization uses an editorial calendar to plan out content for different channels, but there is still need the need to optimize it for different channels and do that efficiently.    Optimizing your content for social channels does not have to be labor intensive.   Many organizations create great content for their web sites or blogs and slightly tweak it for Facebook or Twitter – with a focus on making it visual…

Thanks for reading, and have a great week!
Josh S Peters

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Very nice -> RT @jaybaer: “@heidicohen: 20 Experts Select Key Content Marketing Metrics http://t.co/x7R8ovxI6w #content #cmworld"6 hours ago