Search and Social Weekly (1.9)

Josh S Peters Search and Social Weekly

This week is all about Facebook! I’ve collected some great posts to help you get more out of your Facebook experience both personally and professionally. Enjoy!

1. 14 Ways To Get More Facebook Shares [INFOGRAPHIC] via Mari Smith

Share is to Facebook as retweet is to Twitter. It’s all about how VIRAL you can get your fan page wall posts. Of course, you want plenty comments and likes on each post — this activity certainly helps boost your post visibility in the news feed of your fans. But, if you can craft the majority of your wall posts in a way that inspires your fans to say:..

2. 4 Mistakes That Will Get Your Facebook Contest Shut Down via AllFacebook

Last week, sister site Inside Facebook posted an article about the number of businesses that are still running illegal contests on Facebook. The writer pointed out that a shocking number of page owners don’t know the most basic rule: You can’t post a message on your wall and call it a contest.  Nor can you make liking your page an automatic entry to a contest. You can, however, require that people who want to enter your contest like your page or check in at your business in order to gain access to your contest application…

3. The Art of Writing Great Facebook Status Updates via QuickSprout

If you aren’t sharing your content on Facebook, you’re missing out on a big opportunity. Why? Because they have over 1 billion active users! Now by no means are you going to be able to reach 1 billion users… over even 1 percent of them. But the beautiful part is, if you even reach .01% of their total user base, that’s still a huge number…

4. 4 Easy to Follow Tips to Help You Crush it on Facebook via PostPlanner

Here’s another Fan Page Review for a page submitted by one of our awesome Post Planner fans. This week we will take a look at the page by Ashley McFarland Graphic Design. My goal here is obviously to help out Ashley — but also to give you some tips you can apply to your own page…

5. 7 Ways to Dominate Your Media Competitor Through Content Marketing via Content Marketing Institute

I’ve been a publisher for 13 years now. Today, I spend my time teaching brands how to become publishers. I love publishing and have a number of close friends who now run mini-publishing empires in industries that range from mechanical systems to design engineering to convenience stores…

6. A New Look for News Feed via Facebook Newsroom

Today we’re announcing a new version of Facebook designed to reduce clutter and focus more on stories from the people you care about. You see all the stories you saw in your News Feed before, but with a fresh new look. We’ve completely rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing. Photos, news articles, maps and events all look brighter and more beautiful…

7. On Facebook, Lines Between Paid, Earned, Owned Media Become Blurred via AllFacebook

Prior to Facebook and the rise of social media, it was fairly easy to tell the difference between paid, earned, and owned media and advertising. But now, the lines are becoming a bit blurred, according to David Armano, managing director of Edelman Digital Chicago. Armano spoke with a crowd Thursday at the Tahoe Snowcial conference in Nevada, talking about the importance of content, and he also gave people a look behind the all-hands-on-deck approach that Cars.com took with its social media efforts during the Super Bowl…

8. EdgeRank’s Newest Factor: Negative Feedback via Social Media Today

EdgeRank is a fancy algorithm that Facebook uses to decide what content to distribute to users’ news feeds  This is a very important concept and if you happen to be a community manager, you should definitely educate yourself on the inner workings of Edgerank. Until recently, Edgerank was influenced by 3 major factors; affinity, weight and time decay.  According to EdgeRankChecker, Facebook has made a recent change to the algorithm which increases the importance of Negative Feedback…

9. How to Use Facebook Offers to Grow Your Email List via Jon Loomer

Earning likes and fans is critical to building your community of potential brand advocates. But you don’t own your Facebook presence; Facebook does. And when you post there, you’re competing for your customers’ attention — along with scores of other brands and messages…

10. SEO For Facebook Graph Search? Facebook Has Some Tips via Search Engine Land

With today’s announcement of the new Facebook Graph Search, many business owners will eventually be wondering, “How do I make sure my business gets found in Facebook search?” Never fear: Facebook itself has already shared a few tips to help make that happen. We’ll get to that below, but first a quick bit of background that’s good to know…

Thanks for reading and have a great weekend!

Josh S Peters

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Very nice -> RT @jaybaer: “@heidicohen: 20 Experts Select Key Content Marketing Metrics http://t.co/x7R8ovxI6w #content #cmworld"6 hours ago