In order to keep some fecal matter from hitting the proverbial fan I’m going to keep a lot of this post anonymous as it relates to a client I am working with and something that has recently happened to them.
I have been working on an Evaluation of the current social media efforts done by a client of mine. They have had some “pro” working for them as their social media marketer and I was given one of their reports to do a review on. One of the services I offer is an audit current social media plans and then a revision of what’s been done to see what could be done better, areas to expand to etc. This particular client’s weekly report looked VERY impressive at first glance… and then I dug deeper.
The structure of the report was very misleading, the descriptions, accounts, and activity on the report were very misleading and after doing some research it turned out there was quite a deal of room for improvement.
Based on this I want to put this up as my best practices advice. Be honest. Yes its’ easy to pull the wool over someones eyes in this field (even if you don’t mean to), but it’s just as easy for someone like to me come behind you and figure out what you’ve done. It’s the social web, it’s out there for any one to see, so be honest.
Don’t pad numbers, don’t write misleading documents, and don’t try to make it sound like more was done than truly was.
Be Honest, be clear, be concise, be HONEST.
Thank you for reading,
Josh “Shua” Peters