Together we will create a sustainable social media plan focused on sustainability and built to scale. The process starts with a full social media audit and competitive analysis. After that we’ll assess your goals and develop a plan that is strategically built and tactically sound to fit within your business. Once it’s launched and everything is in place I’ll be your personal coach, consultant, and trainer to keep you and your staff on top of the latest in social media and on ever changing world of online communications and marketing.
When I owned my own agency, I worked with large Fortune 500 clients like Symantec, single owner micro-businesses, and everything in between. During that time I co-authored the social media guide book TwittFaced (Your Toolkit for Understanding and Maximizing Social Media) and helped build the Social Media Club of Salt Lake City and served on it’s board. Since then I’ve moved to California and have joined forces with The Search Agency to bring not only social marketing expertise, but advanced Display, Consumer Experience, Feeds, SEO, SEM and PPC integrated marketing services.
Email: josh (at) joshspeters (.) com
Social Media can connect brands to consumers, business to each other, and of course people to people. If your company is interested in social media or you’re here because you’ve heard it mentioned, seen people write about it, or you’re wanting to know more you probably have some questions like:
- What is social media?
- Why is everyone getting so excited about it?
- How do you create a social media strategy?
- Can it really create better relationships with my customers?
- How do I integrate it into my current marketing mix?
As a social media consultant (based in Los Angeles, CA) I offer a variety of services to fit your need. Whether it’s helping your company develop a strategy to fit your goals or training and workshops for employees and execs I can create a package just for you and your needs.
I’ve been deeply involved in the marketing and communication applications of social media since early 2006, and have worked with a wide variety of clients including large fortune 500 companies like Symantec.
The first hour of consulting is always free and for all projects, presentations, and workshops within 30 miles of Monrovia, CA there is no travel charge. Distances greater than 30 miles will have some travel fees associate. Of course anything done online or via phone will not be subject to travel fees. If you have any questions please email me.
The Internet Marketing Mix
Internet marketing covers a broad range of strategies and methods that include (but are not limited to):
- SEO / SEM
- Mixed and integrated strategies
- Press Releases
- Social Media
Through carefully planned and monitored internet marketing strategies your message can be targeted and spread to the people you’re trying to reach. Whether you need someone to create the strategies and run the campaigns or need a consultant with a fresh pair of eyes to help optimize your current strategies or campaigns I can help.
This client was a full on mixture of social and traditional internet marketing. When working with them we achieved a lot of goals and were able to make some serious progress in working to streamline their client acquisition via social and PPC.
- Optimized SEM initiative ($15+K weekly spend) saving hundreds of hours and tens of thousands of dollars
- Optimized SEM initiative has resulted in 20% – 200%+ raise in all relevant PPC metrics
- Trained employees on business use and best practices for social media
“Josh has helped us both on social media marketing and SEM initiatives at VacationRoost. He also has been a big asset in the Women Tech Council Social Media committee. It is always a privilege to work with smart and driven people.”
– Maile Keone VP of Marketing, Vacation Roost
For Symantec I worked with and managed the social media and integrated activities for several of the incubator projects. The goals were varied as were the strategies. Though it had the backing of a large company, the environment was that of a startup with small budgets, limited staff, and intense goals to prove viability.
“Josh has an indepth understanding of the social media market and helped us to develop a great strategy to penetrate the market. His knowledge and skill made him a great member of the team. He helped us to bring a new idea in cloud computing to market and lead the social marketing and media effort for Symantec.”
-Laurie Probst Sr.Director Marketing Communications at Sytantec Corporation
Created a multi phase strategy covering this multi-faceted company. Details are not available per the company’s wishes, but I was able to examine the existing ideas, build plans for improving areas of customer interaction, and advised on future plans.
“Josh is not only an extremely talented person with regards to social media but his enthusiasm is unmatched. I highly recommend him for any company looking for a skilled marketer who understands the latest trends and technology.”
– Alan Seidman Web Lead Manager, Qwest Communications
Social Media Training
If you’re ready to lose the hype and get to the meat of the issues, then give me a call or send me an email and we’ll sit down and figure out what’s right for you.
Email: shua @ shuaism . com
Josh “Shua” Peters