Chris Brogan just asked via Twitter what we would do if Oreo came knocking for some social media love. So I stopped the post I was working on (How would you make Peanut Butter social?) and the blog redesigning I was working on (notice how everything’s a bit askew?) and decided to blog up my ideas.
- Listening is always point #1, so I would look for fan groups of Oreo on existing service like FaceBook, MySpace, etc and start endorsing them, utilizing some of their feed back and using what was already out there.
- Start a YouTube campaign showing people using Oreo’s to create sculptures, walls, etc or what ever else people used Oreo’s for. This would have a competition for prizes like commercial spots, web site links, cash, Oreo’s for life, etc.
- Find recipe sites and start putting Oreo recipies in the dessert section. Post up the nutrition facts in sites like The Daily Plate and similar sites to ensure that while it’s not a super healthy treat that at least the info is correct and the brand is represented properly.
- Ensure the wiki on Oreo was correct, maybe have a link from the wiki to the companies site for exclusive coupons.
- Make a MySpace, FaceBook, Friendster (especially with the recent news) account that hooks into some apps for the various platforms. Speaking of apps…
- Either create some games for the various social networking platforms or have a competition for other people to create them for you and reward the best ones.
- Have a section of the web site where people can submit recipies and others can vote for them. The best recipies can then be put out via a widget that people can put on their sites, profiles, etc.
- Have people submit photos of themselves enjoying Oreo’s and post them up to a flickr accuont. This can go hand in hand with the widget, and have the pictures show up above the recipe list on the widget. Maybe have the picture change every 10 minutes or so.
This is just what I came up with off the top of my head and publised up as quick as I could. If I think of anymore I’ll be sure to update it.