Social media for small businesses – Pizzaria

Josh -

You have some good ideas, but seriously, what small business owner has the time or (many times) the technical savvy to do everything on your list?

Here's my critique:
#1 – Probably the best of the bunch, but why add another web app for both the owner and the customer to figure out? Go with something easy that most of his customers are familiar with; a quick search on Facebook brought up “Easy vote” as an option. Or, better yet, drive people to the store with a promotion tied in to voting in person – free drinks or a chance to have the pizza named after them.

#2 – Clever idea. Who's going to put the ebook together? Again, this is probably beyond the technical ability or even available time of most small business owners. I see a couple options here: share the recipes as blog entries (saves time), post them to an app like allrecipes, post on a website.

#3 – Who really has the time? A small business, especially a restaurant, consumes every moment of the day, and forget about time for family and friends. It is an exceptional restaurateur who is able to own, manage, and blog a business.

#4 – Nice one. But the online vote taking could be tough.

#5 – Forget about it.

I'd love to hear how the owner responded to your comments. While I think these tasks are tough to impossible for a non-technical, small business owner, I also think he could benefit a lot by doing some of them. It may also be to your benefit to help him – a taste of what he can achieve through a little online, social app marketing may bring him back for more.

Thank you for your feedback, I appreciate the compliments as well as the criticism.

You bring up some VERY valid points. The reason that most SB users don't get involved very heavily beyond a MySpace page (which is what literally every SB like this in SLC, UT uses) is because they don't have the time because they try to do it all themselves. That's where it would be up to the owner to delegate a bit of the duties and get some help.

I've offered to work in trade before. Free coffee for 2 months, free slices of pizza for lunch 2x a week for 3 months, etc but once again it's all about time. I've been working on some ideas to help the local SB and do it all in trade, but there is only so much I myself can do without the owners and maybe even a few of their employees getting involved.

The online voting can be tough, but even something really simple like installing Disqus on the blog and using it's vote up and down comments feature can be used. I also agree that Easy Vote would be great if the businesses would migrate to FaceBook, but the majority they have MySpace (the rest have nothing) and they feel that's good enough for them for now. Maybe I should step up the encouraging a bit and see where it gets me.

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