Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. The goal of this kind of campaign is to reward your current customers, frequent buyers or to entice customers away from competitors because they get more from you. This can take the [...]
Tag Archive: ROI
Using Social Media in a Brand Marketing Campaign
Using social media in a brand marketing campaign can help make your brand more tangible. The goal is to associate the company with it’s services and offerings. This type of campaign will usually have hooks into the sales channels and marketing materials are often riddled with copy points surrounding what it is, does, or offers [...]
Using Social Media in an Awareness Campaign
The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in [...]
The FINAL word on Social Media ROI
The FINAL word on social media ROI is this… sometimes. Give me a few minutes of your time and I’ll gladly explain.
Right now people seem to be fretting far too much over ROI and social media. Right now the camps seem to be polarized and split into two very outspoken groups. One side chanting “Social [...]
The GAP, ROI, and Awareness
Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term.
After giving it some thought and reading [...]
Let's all do the social media evolution
Social Media Consultant Josh “Shua” Peters from Salt Lake City, Utah and the concept evolution required by social media
