Social Media Integration takes several forms (Inside, outside, local, global, enterprise, etc.), all of which take some major planning and time to execute. However, there are some basics that you can tackle and start building on your existing Internet marketing tactics.
SEM (SEO / PPC)
Search Engine Marketing (SEM) is all about getting people you find you [...]
Tag Archive: SEO
Social Media Integration – How do all the pieces fit?
How an internet marketer is like a MMA fighter
If you know anything about both MMA and internet marketing then you can probably see where I’m going with this already. If not, well then you’re in for a treat.
Since you’re reading my blog I can assume that you have a t least a passing familiarity with the varied aspects of internet marketing, but I [...]
What’s THE most important part of Online Reputation Management (ORM)?
What part of online brand management is the most important?
Often referred to as ORM (Online Reputation Management), it should encompass many things. Listening, engaging, using SEO, social media, and PR, and your network are just the beginning.
Listen
Whether you’re using tools like Social Mention and Radian 6 or just using Twitter Search and Google Alerts [...]
PPC (pay per click) and Twitter: The Nitty Gritty details
This nitty gritty details of PPC (pay per click) and Twitter post is brought to you by yesterdays post What do PPC (pay per click) and Twitter have in common? Everything! After making it’s rounds on Twitter I received several DM’s asking for more info and a deeper explanation, so here we go.
Keywords
Keywords are the [...]
What do PPC (pay per click) and Twitter have in common? Everything!
What do PPC (pay per click) and Twitter have in common? Well the short answer is everything when it comes down to the core of it. The most powerful feature of Twitter (and one of the major factors in it taking off) is the ability to search for keywords or terms. PPC ads are often [...]
SEO Basics and social media applications
SEO stands for Search Engine Optimization, and even though people keep saying it’s dead or dying and it’s all because of social media, but the absolute opposite is true. How do I know this? Easy, do a Google Search. More importantly do a Google Search for yourself.
I ran a google search for my name and [...]
Pay search engines to display your site
There are two ways you can pay a search engine to display your site. One is a touch controversial and the other is a billion dollar industry that was pretty much started by Google. They are paid inclusion and PPC (pay per click).
Paid inclusion
Paid inclusion is anytime you pay the search engine to include you [...]
Internet Marketing Basics: Understanding Our Search Engine Overlords
It seems like ages since i wrote on my blog, and for that I apologize. The new gig has kept me more than busy and I’ve just been running on empty when I got time for the blog. However, now that we have the campaign now under way I’ll be back to a more regular [...]
