I have a guest post up on Mashable, about running a 60 minute social media audit every quarter to make sure your social is “up-to-snuff”.
The audit is in no way complete, nor is it a full business audit where you look at metrics, conversions, goals, KPIs, or ROI. It’s a tactical and maintenance audit that [...]
Tag Archive: Social Media
The 60 Minute Social Media Audit
HOW TO: Optimize the OG:Description Tag for Search and Social
The first question that comes up about the OG:Description tag is “What is OG:?” In this case it does not mean Original Gangster. OG stands for Open Graph which is a tagging protocol (OGP) that is quickly spreading and being adopted across the web as a new standard (you can learn all about OGP at the Open [...]
No Bullshit Social Media Review
Here is the no bullshit review of No Bullshit Social Media… Buy This Book (aff).
It’s that good. Stop reading and go get it. Still wondering why you should buy this particular book on social media? Well, for starters Jason Falls and Erik Deckers pull no punches in this social media business book and quickly get you into the right [...]
Book Review And Giveaway: The Real Truth About Social Media
The real truth that “cuts through the bull shiitake of social media…” huh? We’ll see about that.
When I first heard about this book I thought “oh great… another.” Though after a quick read I changed my tone.
The Real Truth About Social Media is packed with unique insights and real world perspectives it’s an invaluable addition to any [...]
HOW TO tell a boring story in an interesting way
Have you ever thought about the journey of a plastic bag? Has anyone ever told you about the giant pile of garbage in the ocean? Both are interesting, both have meaning to anyone who cares even the slightest bit about taking care of the world we live in. Both, can be incredibly boring. So what is one to [...]
5 tools that make life easier
Productivity is like a drug. There’s something deeply satisfying about looking at a to-do list and seeing a bunch of checks in boxes. It’s like legal work place approved crack.
Like any good addict I do what I can to get my fix as often as possible and use what ever tools I can to get [...]
Dear United Airlines, Invest your money where you really need it. Customer Service
We all remember the United Breaks Guitars fiasco right? It’s still used as an example of gold star customer dis-service and was something that easily could have been avoided. Good customer service and a caring company could have taken care of it without it ever being more than a blip on the web. Instead they [...]
50% off Business Tooligans interview series
I’m taking part in a Social Media Manager interview series with Jason Falls, David Meerman Scott, Trey Pennington, Aaron Strout, and 19 others. It’s a premium series filled with insights, tips, tricks, and more for Social Media Managers. The series starts today and costs $97 to get the full run plus a subscription to the SMMGR newsletter and the [...]
Klout is giving away free stuff
Klout has been giving away free stuff for a while now, but it seems to have really amped up lately. In just the last couple weeks I’ve revived a free download of an Indie film I haven’t finished (wasn’t very good), a leather bound folder for Franklin and Bash, and a really awesome survival kit promoting Falling Skies.
The [...]
Olivier Blanchard owes me a highlighter, Social Media ROI Review
WARNING! This book drains highlighters faster than a semester of advanced college classes. Which means it’s good so go buy it now! (aff)
If Olivier’s name sound familiar to you that might be due to the guest spot he has in Twittfaced. Before his solo debut he wrote a bonus chapter for Jacob Morgan and I in our [...]
