On the New Mix Marketing blog I posed a question I had after reading Seth Godin‘s book Tribes (aff link). In the book he has collected a great set of examples, but there was distinct lack of entertainment industries listed. Is this because you can’t build a tribe around something as intangible as laughter?
Take a look [...]
Tag Archive: Social Media
Humor can build a community, but can it build a tribe?
The Hedgehogging Social Media Bus
On the New Mix Marketing blog I introduced a very wordy concept based on the book Good To Great (aff link) that takes the two core concepts from the book and applies them to your social media program.
The Hedgehog concept is basically digging in and finding what you can be the best at and doing [...]
The Social Reflection Theory
On the New Mix Marketing blog I posted about an idea that I’ve had rattling around in my head for quite a while now. Something that I have been seeing indicators of more and more is how social media plays into more than just the popularity of your business, but it’s future.
There are some interesting correlations [...]
The Building Blocks Of Social Media Campaigns
We all want to be the success story of the year. We all want to be the creators of Will It Blend, Old Spice Guy, etc. but the truth is the chances of it happening are very low. Think about it, there have tens of thousands (if not millions) of people trying to do the [...]
The Button Wars, Coming To A Blog Near You
There is a war on the horizon comprised of battles for your clicks and it will be played out thousands of times a day on blogs across the world. As with all online battles for clicks and notoriety,lately, we have Facebook to blame for starting this.
It started with Facebook’s Like button. A way to quickly share the [...]
Goldman Sachs says Social Media has little effect on what you buy
Recently Goldman Sachs decided to do a poll to achieve who knows what. The question was vague, the demographics not released, and just about all other pertinent info was never given out. Basically this was a terrible poll done with no real objective as far as they have released or that I could see or [...]
Which is more popular, Amazon or it's Kindle?
I’ve been doing some research for a client recently and looking at some top performers in eCommerce which is when I came across Amazon’s rather extensive network of Facebook Fan pages. I’ve also found 2 twitter accounts and 2 YouTube accounts, but Amazon doesn’t make it easy. They don’t have a nice list of all their [...]
My first week at The Search Agency pt 5
The title is a bit of a misnomer in this case because I’m not actually at the The Search Agency today. It’s Friday and that means I’m hoboworking in the Monrovia / Arcadia / Sierra Madre area. Hopping from one wireless hub to the next and fueled by good coffee, great music, and relaxing in [...]
MY first week at The Search Agency pt4
Ever since I’ve moved to CA I’ve had troubles finding people I have things in common with, and it seems to be because they were all working at The Search Agency. I’ve found people who share my love for street art, whiskey, and comic books this week. It’s been a great week culturally.
I didn’t realize [...]
