The Half Assed Guide to Brand Awareness

Brand Addiction

Brand Addiction by NeoGaboX

In order for people to want to buy from you they need to know who you are. They need to be aware of your brand. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with. The key to lasting brand awareness is constant visibility and a consistent brand image.

Social media is a way to connect to hundreds and sometimes thousands of people all at once, and make them aware of your brand via conversations and communication. Social media provides a vast platform for creating and fostering your brand image and heightening awareness.

The problem is that most people don’t know where to start. Which of the thousands of social sites, networks, utilities, and a locations do you need to be a part of to make it all work? The answer always comes down to research. Luckily for you I’ve done this before, and to add the red balloons to your Lucky Charms I’m going to share some insights about it.

Brand Awareness – A half assed guide Research When dealing with social media it’s so easy to get overwhelmed and to start setting up profiles everywhere. That’s wrong. You’ll never have time to actually run your business, and will get burned out on it very quickly (this is coming from a guy who has 60+ profiles on as many networks used for research). The first thing you need to do is research your demographic. Break your product down and figure out who would use it. Once you’ve done that use guides like this sex / age based guide by RapLeaf and this  World Map of Social Networks – Whats popular in what geography to help determine where your demographic might hang out. That’s where you’ll want setup a profile and start listening, then start making connections and joining conversations to bring awareness of your brand to users. Resources: Grow Bigger Ears in 10 Minutes (about listening, not growing body parts) The picture perfect ideal customer How to Find Statistics on Social Media eMarketer Participate After you’ve done your research and spent sometime listening  you’ll have to create a profile (or flesh out the one used for research) on those sites. Make sure to fill it out completely, put your face on it and be open and transparent about who you are and who / what you represent. Find relevant groups and start talking to those people. For your user name you can have your company name in it to help promote and give instant disclosure of who you represent. If you can be a valued, informative person in these groups then you will be able to build trust as more and more people interact with you. One thing to remember is to not shove your products in their face. You wouldn’t like it If you were having a nice discussion with your friends and someone jumped in to the middle and yelled “Buy Fizzy Cola!” then ran off. For most people this would turn them off instantly. Social media marketing is built around conversations, value, and permission. If it weren’t it would just be called media and you’d be looking at a TV screen and talking to yourself.
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