Using Social Media in a Loyalty Campaign

Loyalty

Using social media in a loyalty campaign is a great way to interact with your loyal customers and build exclusive value for them. The goal of this kind of campaign is to reward your current customers, frequent buyers or to entice customers away from competitors because they get more from you. This can take the form of a discount card, some kind of point system, to keeping a list of your best customers and having an event in their honor.

Creating, marketing, and following through with this event or program is the point in this campaign. You want people to have the desire to be your loyal customer because if they are they’ll be part of an exclusive group that gets XYZ benefit. People love exclusivity, it makes us feel special.

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