I wrote an article for Utah CEO about document sharing an how Giving It Away Can Pay. Document sharing is a great tactic for companies that requires some solid thought and strategy behind it when you’re considering it.
Document sharing can help establish you and your business as an authority, it can be a great way to give something back to your customers / fans, help demonstrate your expertise, and can also be used as a lead generation tool.
Check out the article and let me know what you think.
Thanks for reading,
Josh “Shua” Peters
p.s. In my effort to do more guest posts this year next week will be another week of articles that are hosted on other blogs, namely that of the recently launched Utah CEO Magazine blog. I’ll have three posts on hiring for social media up there next week so stay tuned for some good info.